Questions

1) What is your business?

Super Duper Skates

- Sponsorship of skateboarders. Also sell a variation of items, such as: shirts, hats, backpacks, skateboards. Just some branded clothes, but not a major clothing corporation. Clothes will be sold at stores such as PacSun and Zummies.

ex: Hurley, DC

2) Describe your business in one sentence

Ex: We find skateboarders, usually young, with undiscovered talent and give them a chance to become a Professional skateboarder and represent our name.

- main accomplishment is finding talent to represent our brand and help get there name out in the professional world.

3) Who is your target audience?

Ex: Skaters. Professional skaters. Families. Teenagers. Casual skaters. Athletes.Men. Women.

- age group: 16-25; basically the same as the example given.

4) Who are your competitors?

Hurley, DC, Vans, Zoo York, DVS... etc

5) What makes them better/worse than your product/service?

Ex: All these companies are already established, so their products are already known to the public as "popular". Also, they have been around for years, so kids know that these are the companies to represent if they want to get established. Brands already in stores.

- What we have on them is we are a smaller establishment, and are looking for new fresh faces. We have more room for sponsorship since we're just starting fresh. New fun look. We pay more attention to the quality of our skaters and constantly improving their skills with trainers, rather than just giving them products to wear. Some of these other companies are so big that the people who are sponsored within get lost and have to compete in there own company for a spot, however with us we, we give more individual time with the skaters and make sure that they are taken seriously so we don't waste their's or our time and resources.

6) Do you currently have an identity? (This is more for companies that are already established and you’re just revamping the logo/corporate identity. If you have a new company or product, skip this question.)

No, Brand New product.

7) (If your answer to #6 is no, skip this question) What do you like about it and what don’t you like about it?

Why is this important? Even if you plan to change the logo entirely, it’s good to keep an inventory about what specifically worked and didn’t work about your previous design in order to inform the new one.

8) How do you want your image to be seen in two years?

Ex: In two years, I want this company to be seen as exclusive. I want what sets us apart from the others to be the fact that we only take the best, and the talent we do take, I want it to be unique and envied over. Basically, I want this company to be the Harvard, or Yale, of Skateboarder's dreams. This is important because I don't want to have just a decent reputation. I want this company to stay a place where it takes care of the people the we choose to represent us, and that way it makes it more appealing to the younger generations. Some what of a goal they can aim for and a standard they can live by, rather than just a brand for them to wear.

We want this company to be seen as a place you can trust for high quality, custom skate parts.

Why is this important? This is something that you will have to portray in your corporate identity.

These following questions might seem silly, but their purpose is to help generate ideas.

9) If your company was an animal, what animal would it be and why?

A Jaguar. Sleek, trendy, but unique. A truly beautiful animal, with a feisty attitude.

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10) If your company/brand was a person, who would it be and why?

Tony Hawk. A very well respected skateboarder, who keeps a very positive image and have good morals and priorities. An example we would want our representatives to have.

11) If your company/brand was an object, what would it be?

Ex: Skateboard

12) If your customer was a cartoon character, who would it be?

Skeeter Valentine from Doug. Young, cool, hipster.